A phygital playzone at homeLekområde
A lot of people frequent IKEA but do not buy anything from IKEA. A part of the reason is the lack of customer loyalty, where customers don’t feel like they are a part of the brand
IKEA’s greatest value is its commitment to caring for the
earth and people, especially
children's homes.
IKEA Values
Singapore is small and limited
Singapore’s weather is unpredictable
It is hard for parents to make time to bond
Problem
They are trying to understand the world
Age to easily consume information
Naturally curious about everything
Preschoolers (4-6 yo)
Make an outdoor experience, indoors! IKEA can also make it into a line of series with different types of outdoor experiences. As for this project, I chose CAMPING.
Ideation (Physical)
Digital Proof of Concept
User-testing
The Digital
The digital features help to elevate the experience of the physical campsite. With the objective of BUILD, EAT, and CAMP, it aims to bond families further together.
The Digital
1st. Proof of Concept
2nd. Proof of Concept
3rd. Proof of Concept
Colour Swatch
Instruction manual to guide families in setting up the campsite
Food App to bring IKEA food to your very doorsteps, enhancing the camping experience.
A camping app, to bring the environment of camping through senses and stories.
